Brasileirão Feminino breaks through: 52 million viewers and 49,405 fans at the final

Brazilian women's football had a 2026 season the CBF itself calls historic, and it showed on screen too. According to figures released on Thursday by the Brazilian Football Confederation (CBF), Brasileirão Feminino A1 matches broadcast on TV Globo drew 52 million viewers, the best audience in three years.

The numbers arrive a day before the Seleção hosts Argentina in Porto Alegre, in the first of two friendlies this FIFA window, and with the 2027 World Cup on the horizon: Brazil will be the host.

A league people are watching

The CBF reported a national average rating of 10 points, 34% above the three main competing free-to-air broadcasters. Growth was strongest among women, among A and B socioeconomic classes, among teenagers aged 12 to 17 and among young adults aged 18 to 24.

The city-by-city picture followed suit:

• Salvador: 12.1 points, the tournament's best ever mark in that city.
• Rio de Janeiro: 11.4 points.
• São Paulo: 10.1 points.
• Recife: 10 points.
• Curitiba: 9.5 points.
• Porto Alegre: 8.7 points.

Every one of those markets posted its best figure in three years. On social media, tournament content on the broadcaster's accounts reached 23 million views, eight times the 2025 total, and #BrasileirãoFeminino trended in Brazil for two hours during the final.

The final that ended an era

The season peaked with the São Paulo–Corinthians final: 23 million people watched it on TV, with a 12.3 national average rating. Rio (14.4) and São Paulo (13.6) recorded the highest ratings in the competition's history.

In the stands, on Saturday, October 3, the Morumbi welcomed 49,405 fans, a record for a match between Brazilian women's club teams. São Paulo, who had won the first leg 2-1 at the Neo Química Arena, drew the return leg 1-1 and took the title 3-2 on aggregate. Bia Menezes opened the scoring for the hosts, Juliete equalized for Corinthians and goalkeeper Carlinha saved a penalty from Gabi Zanotti.

The title carries double weight: it is São Paulo's first in the championship's current format (the club had won a national tournament in 1997), and it stopped a Corinthians side chasing a seventh straight crown.

More money for everyone

São Paulo took home 2 million reais, the biggest prize in the tournament's history and 200,000 reais more than in 2025. Corinthians received 1 million as runners-up, and each of the 18 participating clubs earned 720,000 reais, plus 20,000 for every nationally broadcast match.

With a record crowd at the final and ratings on the rise, Brazil heads toward its World Cup with the stage set. On Saturday, against Argentina, the Seleção gets another showcase.

Sources: CBF, Lance!, Goal Brasil, Placar, Correio.